Founded in 2018 by 3 friends, La Fourche wants to make responsible consumption accessible to all. La Fourche is an online organic supermarket which offers a selection of the most engaged brands and products at unbeatable prices thanks to its membership model. At La Fourche, we believe that our everyday purchases can make the future more sustainable!

🔭 Mission

Our goal is to provide products and services that are suitable for everyday use in a particularly environmentally friendly manner or with a direct positive environmental impact.

🧬 Company Values

  1. Uncompromising on the quality of our products
  2. Ambitious in our impact
  3. Demanding in our approach to make a positive contribution
  4. Inclusive in our desire to offer healthy and quality products to all and in particular to the most modest households.

🏆 Top 3 Company Advantages

  1. Social Ideals
  2. Team Culture
  3. Learning Environment

💬 Employee satisfaction

4,8/5 overall rating (94% Recommendation)

“Building on her experience, Charlotte joined La Fourche as Head of Growth to boost acquisition and conversion. In less than three years, Charlotte and her team have created a community of more than 40,000 members! Having been among the first to join The Forks, she is the one who knows the crazy stories of the team best!” Charlotte de Labrouhe – Head of Growth

In your role as Head of Growth you will join the founding team of La Fourche Germany and be responsible for the overall growth and performance marketing strategy.

đŸ’ȘđŸ» Core Tasks

  • Design the full performance marketing system in Germany across all digital channels
  • Own the growth roadmap from strategy and budget to monitoring and optimization.
  • Build the global acquisition playbook for acquisition and activation through all online channels including Google Ads, Social Ads, Native Ads, Affiliation & partnerships, CRM.
  • Be hands on, test all the time and use growth hacking tactics to expand quickly our reach in Germany
  • Design, execute and analyze marketing campaigns: identify opportunities, prioritize projects, monitor execution, budget and performance. Collaborate closely with our Brand team for impactful creatives and messaging.
  • Analyze performance and set up reportings and dashboards to drive predictable growth, enable actionable decisions and efficient budget allocation for future initiatives.
  • Recruit and lead the growth marketing team, nurture talents and develop your team’s strengths.

🔐 Key Requirements

  • Must haves
    • At least 5 years of relevant professional experience within a fast growth consumer startup/scale-up, a digital agency or relevant equivalent
    • Managed a team (min. 3 FTEs)
    • A proven track-record on managing and optimizing performance marketing campaigns and budgets across several channels (Social Ads, Google Shopping, Refer a Friend, Video Ads, etc.), as well as experience with PR & influencer marketing
    • High potential/A player
    • Fluent in English. French & German are not mandatory 😉
    • Located in Berlin or willing to relocate
  • Additional Requirements
    • Ability to use and manage common online marketing tools as Google Tag Manager, Google Analytics, Google Optimize, Contentsquare or other
    • Bachelor’s or master’s degree, ideally in a relevant field such as business management, economics or marketing.
    • Excellent analytics and complex data management skills ; ROI thinking with result-driven and performance-oriented mindset
    • Entrepreneur mindset, get things done attitude, resilience, and ability to move mountains
    • Solid leadership & management skills to recruit and engage the best talents and make sure they are growing as fast as your business
    • Copywriting skills to test & iterate on campaigns tactics
    • Emphatic nature enabling hearing & understanding your customers, stakeholders and team members
    • Ability to evolve in a fast-paced environment, dealing with ambiguity

💰 Compensation

Fair compensation based on market and qualifications

⭐ Benefits

  • A scale-up environment where you can have a direct impact and unparalleled ownership
  • Large autonomy with a wide field of action – you’ll be part of our founding German team
  • Being at the forefront of our largest international expansion project with prioritized resources to help you succeed
  • A positive, benevolent & dynamic work environment, yet focus on delivery and excellence
  • Some travel to Paris, starting with your onboarding
  • And a lot of delicious products to test!

📐 Application Details

Start date: As of now

Working time: Full-time

Application documents: CV

🖇 Hiring Process 

  1. Fit interview with Marie-France, Head of HR
  2. Fit & behavioral interview with Vincent, our Country Manager
  3. Case-based interview with our French Head of Growth
  4. Interview with founders

đŸ€© Your Team & Work Environment

Meet your direct team on LinkedIn:

Dresscode: Casual

Working mode: On-site in Berlin office

Location: Berlin

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La Fourche is a company personally selected and recommended by the Jomigo team. We are looking forward to you recommending this job to your friends and your network.

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